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Job Title: Regional Associate Marketing Manager City, Country: Shanghai, China As innovators in nutrition, health, and beauty, we reinvent, manufacture, and combine vital nutrients, medical ingredients, and fragrances for the world’s growing population to thrive. In the Biomedical division, we serve as a committed partner in driving sustainable innovation in healthcare, from spark to solution. Our biomaterial products, customized solutions and expert services are recognized for their unmatched quality, reliability, and performance worldwide. Your key responsibilities Regional marketing manager plays a crucial role in expanding product recognition and creating new business opportunities by leveraging established relationships. They often develop and maintain in-depth product knowledge to assist B2B customers with product selection and campaign information. Additionally, they are responsible for executing regional events and analyzing program effectiveness. Comfort and competency with biomaterial products, digital platforms and analytical methods is essential for regional marketing specialists. There is also a significant need for soft skills like empathy and effective communication. ● Develop and execute local marketing programs to generate new leads and promote conversion of leads to sales. Identify local people of interest for sales targeting. ● Articulate the dsm-firmenich biomaterial value proposition in marketing collateral ● Manage Intranet and Internet web content and functionality enhancements. ● Maintain and update local area of social networking sites – WeChat and requests funneled from LinkedIn. Work with Global Marketing team to generate content applicable for regional needs and educate local team on available channels to circulate messaging. ● Coordinate content delivery with Agency Partner and plan campaign execution and KPIs with the agency and Global Marketing. ● Improve CRM data integrity by creating a user guide and including quick reference sheets. Support maintenance of global marketing contact database in accordance with internal use of Marketing Automation and CRM tools ● Increase SEO through Wechat management and use of keywords identified with the help of existing global marketing initiatives and campaign content. ● Leverage CRM for developing email lists for event campaigns and tracking sales opportunities. ● Develop PowerPoint presentations for product launches augmenting product promotion. ● Perform ROI analysis to determine profitability of product lines. ● Design, produce and traffic marketing materials including brochures, collateral, PowerPoint presentations, sales literature, and promotional items. ● Work extensively within our CRM system, including conducting weekly reporting of sales pipeline and various other sales and lead metrics. ● Align with Global in the general direction of all digital marketing materials.